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| Criterion |  Product Discovery Working Backwards |  Facilitation Expectation Mapping |  Product Strategy Product Vision Board |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 2-6 | 3-12 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Expectation Map, Alignment Notes, Agreements | Product Vision Board, Vision Statement, Assumptions and Validation Questions | KPI Tree, Owner List |
Tags1 shared | VisionNarrativeAlignment | AlignmentStakeholdersTeam | VisionCanvasStrategyAlignment | MetricsStrategyAlignmentMeasurement |