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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Paper illustration for Design Studio
UX Design
Design Studio
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
4-8 h, mehrere Iterationen1-3 h1-2 h90-180 min initial, dann laufend
Participantsdifferent
2-63-82-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Future Press Release, FAQ, Vision StatementSketches, Concept Directions, Design DecisionsProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsKPI Tree, Owner List
Tagsno overlap
VisionNarrativeAlignment
SketchingCollaborationIdeation
VisionCanvasStrategyAlignment
MetricsStrategyAlignmentMeasurement
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