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| Criterion |  Product Discovery Working Backwards |  Innovation Crazy 8s |  Product Strategy Product Vision Board |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 8-15 min | 1-2 h | 30-60 min |
Participantsdifferent | 2-6 | 1-10 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Sketch Set, Idea Shortlist, Direction Options | Product Vision Board, Vision Statement, Assumptions and Validation Questions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingSketchingSpeedDivergenceDesign sprint | VisionCanvasStrategyAlignment | BrainstormingIdeationCreativityWorkshopDivergence |