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| Criterion |  Product Discovery Working Backwards |  Product Strategy Counter Metrics |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 4-8 h, mehrere Iterationen | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Counter Metric List, Guardrail Definitions | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | MetricsMeasurementStrategyExperiments | ExperimentsGrowthAnalyticsValidation |
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