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| Criterion |  Product Discovery Working Backwards |  Business Strategy Ansoff Matrix |  Engineering Goal Question Metric |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 90-180 min |
Participantsdifferent | 2-6 | 2-8 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Ansoff Matrix, Growth Options, Risk Notes | GQM Table, Metric Profiles |
Tagsno overlap | VisionNarrativeAlignment | GrowthStrategyMarketPortfolio | MetricsMeasurementEngineeringAlignment |
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