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| Criterion |  Product Discovery Working Backwards |  Business Strategy Ansoff Matrix |  Growth Flywheel |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 60-120 min | 1-2 h |
Participantsdifferent | 2-6 | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Ansoff Matrix, Growth Options, Risk Notes | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | VisionNarrativeAlignment | GrowthStrategyMarketPortfolio | GrowthRetentionConversion | AlignmentStakeholdersStrategyFacilitation |