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| Criterion |  Product Discovery Working Backwards |  Business Strategy Ansoff Matrix |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-6 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Ansoff Matrix, Growth Options, Risk Notes | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | VisionNarrativeAlignment | GrowthStrategyMarketPortfolio | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |