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| Criterion |  Product Discovery Working Backwards |  Facilitation Alignment Mapping |  Innovation Morphological Analysis |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-2 h | 1-3 h | 20-45 min |
Participantsdifferent | 2-6 | 4-12 | 2-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Alignment Map, Open Issues, Decision Questions | Morphological Box, Concept Combinations, Idea Shortlist | Idea List, Cluster, Shortlist |
Tagsno overlap | VisionNarrativeAlignment | AlignmentStakeholdersStrategyFacilitation | IdeationInnovationCreativity | BrainstormingIdeationFacilitationInclusionCreativity |