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Criterion
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
HighHighMediumMedium
Timedifferent
2-10 TageMehrere Wochen30-60 min je Interview1-4 Wochen
Participantsdifferent
5-20 Nutzer2-6 researchers plus sample5-10 Interviews3-10 Kunden
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Prototype Learnings, Manual Effort Notes, Risk ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSolution Feedback, Objection List, Validation NotesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
PrototypeValidationMVP
OutcomesInnovationResearchQuantitative
ValidationInterviewsPrototype
MVPValidationServiceDiscovery
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