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| Criterion | ![]() Decision Making Wideband Delphi | ![]() Decision Making OODA Loop | ![]() Business Strategy Ansoff Matrix | ![]() Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 h or multiple rounds | 15-60 min je Zyklus | 45-90 min | 1-2 Wochen |
Participantsdifferent | 4-12 Experten | 1-8 | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Estimate Range, Assumption Log, Expert Consensus Notes | Situation Assessment, Decision Loop, Action Updates | Ansoff Matrix, Growth Options, Risk Notes | Experiment card, Result summary, Next bet |
Tagsno overlap | EstimationExpertsForecasting | DecisionChangeLearningStrategy | GrowthStrategyMarketPortfolio | MarketingGrowthExperimentsLearning |



