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| Criterion |  Decision Making Wideband Delphi |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Low | High |
Timedifferent | 1-4 h or multiple rounds | 45-90 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 4-12 Experten | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Estimate Range, Assumption Log, Expert Consensus Notes | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | EstimationExpertsForecasting | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |