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Criterion
A paper-based illustration representing Wardley Mapping with its core stages and visible working result.
Systems Thinking
Wardley Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Wardley Mapping makes visible where an offering stands today and where it can evolve. The method connects user need, value chain, and evolution stages into a strategic basis for platform, build, or buy decisions.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 hHalf day1-5 Tage45-90 min
Participantsdifferent
2-103-12Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Wardley Map, Strategic Options, Evolution NotesLeverage Map, Action StrategyInterest Metrics, Conversion Signal, Learning NoteAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategySystems thinkingDynamics
Systems thinkingChangeStrategy
ValidationExperimentsDemandGrowth
GrowthStrategyMarketPortfolio
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