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| Criterion | ![]() Business Strategy VRIO Framework | ![]() Product Strategy SMART Goals | ![]() Product Strategy OKRs | ![]() Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 90-180 min | 15-30 min | 1-2 h Setup | 45-90 min |
Participantsdifferent | 3-6 | 1-8 | 2-20 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | VRIO Table, Strategic Actions | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | OutcomesStrategyBehaviorPlanning |



