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| Criterion |  Business Strategy VRIO Framework |  Innovation Morphological Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 90-180 min | 1-3 h | 2-4 h | 30-60 min |
Participantsdifferent | 3-6 | 2-8 | 3-10 | 2-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | VRIO Table, Strategic Actions | Morphological Box, Concept Combinations, Idea Shortlist | Strategy Canvas, Value Curve, ERRC Actions | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | StrategyDiagnosisBusiness modelCapability | IdeationInnovationCreativity | StrategyPositioningInnovationValue | BrainstormingIdeationCreativityReframingInnovation |