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| Criterion | ![]() Business Strategy VMGS | ![]() Business Strategy Strategy Map | ![]() Product Strategy Product Vision Board | ![]() Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 2-4 h workshop plus review | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 3-12 | 4-10 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Strategy Map, Objective Set, Cause-Effect Hypotheses | Product Vision Board, Vision Statement, Assumptions and Validation Questions | KPI Tree, Owner List |
Tagsno overlap | VisionGoalsStrategy | AlignmentExecutionGoalsCausality | VisionCanvasStrategyAlignment | MetricsStrategyAlignmentMeasurement |



