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| Criterion |  Business Strategy VMGS |  Business Strategy Strategy Map |  Product Strategy Counter Metrics |  Engineering Goal Question Metric |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 2-4 h workshop plus review | 30-60 min | 90-180 min |
Participantsdifferent | 3-12 | 4-10 | 2-6 | 3-6 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Strategy Map, Objective Set, Cause-Effect Hypotheses | Counter Metric List, Guardrail Definitions | GQM Table, Metric Profiles |
Tagsno overlap | VisionGoalsStrategy | AlignmentExecutionGoalsCausality | MetricsMeasurementStrategyExperiments | MetricsMeasurementEngineeringAlignment |