View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy VMGS |  Product Discovery Smoke Test |  Product Strategy KPI Tree |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 1-5 Tage | 90-180 min initial, dann laufend | 1-5 Tage |
Participantsdifferent | 3-12 | Nutzertraffic | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Interest Metrics, Conversion Signal, Learning Note | KPI Tree, Owner List | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | VisionGoalsStrategy | ValidationExperimentsDemandGrowth | MetricsStrategyAlignmentMeasurement | ValidationExperimentsDemandDiscovery |