View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy VMGS |  Product Discovery Smoke Test |  Product Strategy Counter Metrics |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 1-5 Tage | 30-60 min | 1-5 Tage |
Participantsdifferent | 3-12 | Nutzertraffic | 2-6 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Interest Metrics, Conversion Signal, Learning Note | Counter Metric List, Guardrail Definitions | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | VisionGoalsStrategy | ValidationExperimentsDemandGrowth | MetricsMeasurementStrategyExperiments | ValidationExperimentsDemandDiscovery |