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| Criterion |  Business Strategy VMGS |  Business Strategy Porter Five Forces |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | Halbtags-Workshop, dann iterativ | 2-4 h |
Participantsdifferent | 3-12 | 2-8 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Five Forces Analysis, Competitive Risks, Strategic Options | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | VisionGoalsStrategy | StrategyCompetitionMarket | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue |