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| Criterion |  Business Strategy VMGS |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen | 1-2 Wochen |
Participantsdifferent | 3-12 | 2-8 | 4-12 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map | Experiment card, Result summary, Next bet |
Tagsno overlap | VisionGoalsStrategy | GrowthMetricsExperiments | StrategyMetricsExecution | MarketingGrowthExperimentsLearning |