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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h1-2 h Setup, laufend45-90 min30-60 min
Participantsdifferent
3-122-63-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesOpportunity Solution Tree, Experiment Backlog, Learning LogImpact Map, Outcome Hypotheses, Delivery OptionsCounter Metric List, Guardrail Definitions
Tagsno overlap
VisionGoalsStrategy
DiscoveryOutcomesExperimentsOpportunity
OutcomesStrategyBehaviorPlanning
MetricsMeasurementStrategyExperiments
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