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| Criterion |  Business Strategy VMGS |  Product Strategy OKRs |  Engineering Goal Question Metric |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 h Setup | 90-180 min | 30-60 min |
Participantsdifferent | 3-12 | 2-20 | 3-6 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | OKR set, Measurement plan, Review cadence | GQM Table, Metric Profiles | Counter Metric List, Guardrail Definitions |
Tagsno overlap | VisionGoalsStrategy | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementEngineeringAlignment | MetricsMeasurementStrategyExperiments |