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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
2-4 h1-2 hHalber Tag bis mehrere Wochen2-4 h workshop plus review
Participantsdifferent
3-123-84-124-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesNorth Star metric, Input metric tree, Measurement cadenceBalanced Scorecard, Strategic Measures, Initiative MapStrategy Map, Objective Set, Cause-Effect Hypotheses
Tagsno overlap
VisionGoalsStrategy
GrowthMetricsAlignmentRetention
StrategyMetricsExecution
AlignmentExecutionGoalsCausality
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