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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 hMultiple workshops over several weeks1-2 h1-2 h
Participantsdifferent
3-122-82-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesHooked loop, Trigger map, Reward design, Ethics checkProduct Vision Board, Vision Statement, Assumptions and Validation QuestionsNorth Star metric, Input metric tree, Measurement cadence
Tagsno overlap
VisionGoalsStrategy
GrowthBehaviorRetention
VisionCanvasStrategyAlignment
GrowthMetricsAlignmentRetention
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