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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 hMultiple workshops over several weeks45-60 min45-90 min
Participantsdifferent
3-122-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesHooked loop, Trigger map, Reward design, Ethics checkAssumption map, Test backlog, Risk rankingAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
VisionGoalsStrategy
GrowthBehaviorRetention
AssumptionsRiskExperimentsValidation
GrowthStrategyMarketPortfolio
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