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Criterion
Paper illustration for VMGS
Business Strategy
VMGS
Paper illustration for Flywheel.
Growth
Flywheel
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Purposedifferent
VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h60-120 min1-2 h1-2 h
Participantsdifferent
3-123-83-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Vision Statement, Mission Statement, Goals, StrategiesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogNorth Star metric, Input metric tree, Measurement cadenceProduct Vision Board, Vision Statement, Assumptions and Validation Questions
Tagsno overlap
VisionGoalsStrategy
GrowthRetentionConversion
GrowthMetricsAlignmentRetention
VisionCanvasStrategyAlignment
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