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| Criterion |  Business Strategy VMGS |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 2-4 h | 1-2 h Setup | 15-30 min |
Participantsdifferent | 3-12 | 3-10 | 2-20 | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Strategy Canvas, Value Curve, ERRC Actions | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | VisionGoalsStrategy | StrategyPositioningInnovationValue | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |