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| Criterion |  Business Strategy VMGS |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | Halber Tag bis mehrere Wochen | 1-5 Tage | 1-2 h Setup, laufend |
Participantsdifferent | 3-12 | 4-12 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | VisionGoalsStrategy | StrategyMetricsExecution | ValidationExperimentsDemandGrowth | GrowthMetricsExperiments |