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| Criterion |  Business Strategy VMGS |  Business Strategy Ansoff Matrix |  Product Discovery Learning Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 45-90 min | 25-40 min | 1-2 Wochen |
Participantsdifferent | 3-12 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Ansoff Matrix, Growth Options, Risk Notes | Learning Card with evidence and next action | Experiment card, Result summary, Next bet |
Tagsno overlap | VisionGoalsStrategy | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning |