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| Criterion |  Business Strategy VMGS |  Business Strategy Ansoff Matrix |  Engineering Goal Question Metric |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 90-180 min | 1-2 h Setup |
Participantsdifferent | 3-12 | 2-8 | 3-6 | 2-20 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Ansoff Matrix, Growth Options, Risk Notes | GQM Table, Metric Profiles | OKR set, Measurement plan, Review cadence |
Tagsno overlap | VisionGoalsStrategy | GrowthStrategyMarketPortfolio | MetricsMeasurementEngineeringAlignment | GoalsAlignmentOutcomesMeasurement |