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| Criterion |  Business Strategy VMGS |  Business Strategy Ansoff Matrix |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 2-4 h | 45-90 min | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-12 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Ansoff Matrix, Growth Options, Risk Notes | Balanced Scorecard, Strategic Measures, Initiative Map |
Tags1 shared | VisionGoalsStrategy | GrowthStrategyMarketPortfolio | StrategyMetricsExecution |
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