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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowLowMediumMedium
Timedifferent
Ongoing30–60 min per interview30-60 min je Interview30-60 min je Interview
Participantsdifferent
1-201 participant per interview5-12 Interviews5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Visual Board, Status Indicators, Exception CuesInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SignalsOperationsVisual management
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
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