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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowLowMediumMedium
Timedifferent
Ongoing30–60 min per interview30-60 min je Interview45-90 min
Participantsdifferent
1-201 participant per interview5-12 Interviews2-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Visual Board, Status Indicators, Exception CuesInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
SignalsOperationsVisual management
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
LeanProblem solvingCoachingOperations
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