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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
Ongoing30–60 min per interviewWochen bis Monate je Goal1-5 Tage
Participantsdifferent
1-201 participant per interview3-10Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Visual Board, Status Indicators, Exception CuesInterview Notes, Themes, Insight SummaryGoals, Idea bank, Step-project list, Tasks, Learning reportsClick Data, Interest Signal, Learning Decision
Tagsno overlap
SignalsOperationsVisual management
QualitativeResearchCustomerDiscovery
RoadmapOutcomesPlanningExperiments
ValidationExperimentsDemandDiscovery
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