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| Criterion |  Operations Visual Management |  UX Research User Interviews |  UX Research Empathy Mapping |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | Ongoing | 30–60 min per interview | 30–60 min | 30-60 min je Interview |
Participantsdifferent | 1-20 | 1 participant per interview | 4-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Visual Board, Status Indicators, Exception Cues | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | SignalsOperationsVisual management | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop | DiscoveryInterviewsOpportunityCustomer |