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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
LowMediumLowLow
Timedifferent
Ongoing1-3 Tage30-60 min30–60 min per interview
Participantsdifferent
1-20Internes Team1-51 participant per interview
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Visual Board, Status Indicators, Exception CuesPersona Profiles, Needs Summary, Scenario NotesABC Classification, Focus Rules, Control ListInterview Notes, Themes, Insight Summary
Tagsno overlap
SignalsOperationsVisual management
ResearchCustomerSynthesis
PrioritizationOperationsPortfolio
QualitativeResearchCustomerDiscovery
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