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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
Ongoing1-3 Wochen30-60 min je Interview30-60 min je Interview
Participantsdifferent
1-205-12 Interviews5-12 Interviews5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Visual Board, Status Indicators, Exception CuesJob Stories, Outcome Statements, Opportunity ListProblem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
SignalsOperationsVisual management
CustomerOutcomesNeeds
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
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