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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumLowHigh
Timedifferent
Ongoing2-4 h15-30 min2-8 h
Participantsdifferent
1-204-102-62-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Visual Board, Status Indicators, Exception CuesJourney Map, Pain-point List, Opportunity BacklogRoot cause notes, CountermeasuresProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SignalsOperationsVisual management
JourneyServiceService design
Root causeIncidentLeanProblem solving
Problem solvingRoot causeDecisionOperations
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