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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumHighMedium
Timedifferent
Ongoing1-2 Wochen1-4 Wochen45-60 min
Participantsdifferent
1-201-61-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Visual Board, Status Indicators, Exception CuesExperiment card, Result summary, Next betExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
SignalsOperationsVisual management
MarketingGrowthExperimentsLearning
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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