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| Criterion |  Operations Visual Management |  Growth Funnel Analysis |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | Ongoing | 1-3 h | 20-35 min | 1-5 Tage |
Participantsdifferent | 1-20 | 1-5 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Visual Board, Status Indicators, Exception Cues | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | SignalsOperationsVisual management | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |