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Criterion
Visual Management workspace showing the question, observations, and next decision.
Operations
Visual Management
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowMediumHigh
Timedifferent
Ongoing45-90 min1-3 h1-4 Wochen
Participantsdifferent
1-202-81-51-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Visual Board, Status Indicators, Exception CuesAssumption List, Critical Assumptions, Learning PlanFunnel report, Drop-off analysis, Optimization hypothesesExperiment results, Decision log, Learning summary
Tagsno overlap
SignalsOperationsVisual management
AssumptionsRiskDecisionDiscovery
AnalyticsConversionGrowth
ExperimentsGrowthAnalyticsValidation
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