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| Criterion |  Delivery Value Stream Mapping |  Business Strategy Ansoff Matrix |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When delivery work dissolves into wait times, handoffs, and hidden effort, Value Stream Mapping makes the actual flow visible. The method exposes bottlenecks, idle time, and feedback loops so lead time and improvement levers become tangible. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-3 h | 45-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 4-10 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Async | Async |
Outputdifferent | Current-state map, Future-state map, Bottleneck list | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | LeanFlowWasteDelivery | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |