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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of VUCA Scan with its method-specific working model.
Systems Thinking
VUCA Scan
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.The VUCA Scan helps read difficult situations more precisely. Instead of treating unclarity as generally complicated, the method separates fast change, missing knowledge, systemic entanglement, and ambiguous interpretation.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 h30-90 min45-90 min2-4 h
Participantsdifferent
2-81-102-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesVUCA Map, Response Options, Signal and Learning PlanAnsoff Matrix, Growth Options, Risk NotesStrategy Canvas, Value Curve, ERRC Actions
Tags1 shared
ValueNeedsStrategy
SensemakingUncertaintyComplexityStrategyForesight
GrowthStrategyMarketPortfolio
StrategyPositioningInnovationValue
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