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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Three Horizons |  Product Discovery Opportunity Scoring |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | Halbtags-Workshop, dann iterativ | 60-120 min | 45-90 min |
Participantsdifferent | 2-8 | 3-12 | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Opportunity Score Table, Top Outcomes | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValueNeedsStrategy | StrategyInnovationPortfolioForesight | PrioritizationDiscoveryOutcomesNeeds | GrowthStrategyMarketPortfolio |