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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation SCAMPER |  Business Strategy Business Model Canvas |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 30-60 min | 1-2 h | 1-3 h |
Participantsdifferent | 2-8 | 2-10 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | SCAMPER Idea List, Concept Shortlist, Variation Notes | Business Model Canvas, Assumption List, Business Hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | ValueNeedsStrategy | BrainstormingIdeationCreativityReframingInnovation | Business modelStrategyValueInnovation | IdeationInnovationCreativity |