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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h1-3 h30-60 min1-2 h
Participantsdifferent
2-82-83-122-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesFive Forces Analysis, Competitive Risks, Strategic OptionsSWOT matrix, Strategic options, Action listBusiness Model Canvas, Assumption List, Business Hypotheses
Tags1 shared
ValueNeedsStrategy
StrategyCompetitionMarket
StrategyAnalysisMarketPositioning
Business modelStrategyValueInnovation
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