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Selected:Value Proposition CanvasOutcome-Driven InnovationBusiness Model CanvasBlue Ocean Strategy Canvas
| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Outcome-Driven Innovation |  Business Strategy Business Model Canvas |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 h | Mehrere Wochen | 1-2 h | 2-4 h |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Business Model Canvas, Assumption List, Business Hypotheses | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ValueNeedsStrategy | OutcomesInnovationResearchQuantitative | Business modelStrategyValueInnovation | StrategyPositioningInnovationValue |