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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Outcome-Driven Innovation |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Jobs to Be Done |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 h | Mehrere Wochen | 2-4 h | 1-3 Wochen |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 3-10 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | ValueNeedsStrategy | OutcomesInnovationResearchQuantitative | StrategyPositioningInnovationValue | CustomerOutcomesNeeds |