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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Outcome-Driven Innovation |  Business Strategy Blue Ocean Strategy Canvas |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-2 h | Mehrere Wochen | 2-4 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ValueNeedsStrategy | OutcomesInnovationResearchQuantitative | StrategyPositioningInnovationValue | InnovationPrototypeResearch |