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| Criterion |  Product Strategy Value Proposition Canvas |  Innovation Morphological Analysis |  Business Strategy Business Model Canvas |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 h | 1-2 h | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Business Model Canvas, Assumption List, Business Hypotheses | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ValueNeedsStrategy | IdeationInnovationCreativity | Business modelStrategyValueInnovation | BrainstormingIdeationCreativityWorkshopDivergence |